The tiny country that could.
We're only three days into the World Cup and already, we're having electric matches (like the Portugal v Spain thriller yesterday) and even better stories. Today, tiny Iceland (roughly 1/1000th the population of the United States) managed to earn a point today against Argentina, one of the best teams in the world, and there was a pretty neat story that stood out in the aftermath of the match.
Many of Iceland players work 2nd jobs and aren't full professionals - and their starting goalie, Hannes Þór Halldórsson, is no exception. Clear Man of the Match, and personally responsible for shutting down some of the best attacking players in the world (including a great penalty save against one of the world's very best, Lionel Messi), Halldórsson actually didn't start playing professionally until he was 29. Before then? He was a film director and he recently revisited his other talent by team up with Coke to direct this ad ahead of the World Cup. I think it's pretty well done (especially the viking clap motif) and fully in the spirit of the World Cup.